I really enjoy guest posting for the Elance Blog. Here's my latest:

Know Thy Audience

Knowing your audience – Any successful content creator on Elance will tell you it's one of the cornerstones of writing great content for yourself, your business or your clients. Margot Lester, owner of The Word Factory stops by the Elance Blog once again to share her best insights on learning more about the most important group of people: your readers.

Writers are often told to write with the audience in mind but are rarely told how to do it. The solution is writing like a reader.

Bringing awareness to your own experience as a reader is the first step. What makes you want to read a piece? How do writers hold your interest? What types of details do you crave?

Read all the tips here.