Here's a quick tip for Twitter campaigns: Leave room for the RT.

Photo © 2010 M.C. Lester

Most of us have gotten good at writing to 140 characters. But if you're doing a campaign in which you want people to retweet a particular slogan, message or hashtage, you need to write even shorter than that to accommodate the retweet:

RT + @ + your handle

When I'm designing campaign tweets, I shoot for 100 characters. That leaves room for at least the RT information and sometimes a quick comment by the retweeter without putting the hashtag or message at risk.

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Proud to be a native of and business owner in
Orange County, North Carolina,
where 79% of voters opposed Amendment One.

Check out my interview with the Marketplace Morning Report.