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Quick writing tip:
When you find content that works, whether it's a kick-ass cover letter, a sales pitch or an article, take a minute to figure out what's good about it. What are the specific traits that made you say, "Wow"? Your gut reactions are fine, or you can use the 6 Traits to create a more formal study. This information gives you a road map for creating content of your own that rocks just as hard. (Here's an example)
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