Producing high-quality web writing -- or any editorial content for digital delivery -- seems to vex a lot of people. It doesn't have to! Good writing is good writing, no matter whether it's consumed on paper or in pixels.
A terrific group of educators, led by Vicki Spandel, studied tons of great writing and identified six traits common to all of them. They codified the work in the 6 Trait Writing® model. Designed for school kids, I use it all the time for big kids because it's a terrific framework no matter how old you are or how good a writer you are.
Whether you use the 6 Traits to improve your own writing, or to evaluate other's work or create models, it's a must-have in your writer's toolkit.
The 6 Traits of Effective Digital Writing