Looking for blog topic ideas? Here's an easy way to generate ideas that are guaranteed to be relevant to your customers/clients and prospects:
Answer their most common questions, objections and problems.
How to generate blog topics:
- Gather a small group of people who have lots of direct customer contact. Sales and CRM are natural choices. There may be others.
- Ask them to share the questions and objections they get the most.
- Ask them to share the problems they're told about the most.
- Write all that down.
- Sort them based on a couple of factors: value to customer and ease of answering.
- Put the topics that score high on both at the top of the to-do list. Assign necessary research, etc., to get other topics underway, again based on value to customer and ease of answering.