Updated September 2023
We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want.
3 strategies to help you write with more impact
Writing Tool #1: The People-Information-Goals Strategy
My favorite tool for capturing the vital elements of a piece of persuasive, thought-leadership or opinion piece. Download the easy-to-use People-Information-Goals playbook with examples or flip through the slide deck.
Writing Tool #2: The Position-Rationale-Proof Strategy
The PRP is most helpful for making sure you've sufficient support for your ideas before you start writing. Download the step-by-step Position-Rationale-Proof playbook.
Writing Tool #3: The Draw-Label-Caption Strategy
Developed for young writers, this strategy is just as useful for adults having trouble making abstract concepts more concrete. Learn more about using the Draw-Label-Caption strategy.