...or speech, or blog post or pretty much anything.
Last week was devastating and daunting, hard and horrible. Many of us want to speak up and speak out, but may not feel confident about doing so. It's hard to write when you're filled with so much emotion. The best way I know to do it is to rely on a strategy that scaffolds my thinking so I can channel all those feelings into clear concepts. Here's the tool I use: The Content-Purpose-Audience Strategy®.
The Power of Your Ideas
Putting your feelings down on paper so you can effectively advocate or inform is easier with this planning tool that captures your thoughts in an organized framework and helps you approach your topic in a voice and with ideas that resonate with your intended audience. It's the best tool I have for creating persuasive writing that those not yet with me can consume and consider. I encourage you to give it a try.
Flip through my quick overview of using the Content-Purpose-Audience Strategy® for advocacy writing.
Download my step-by-step guide to using the C-P-A for opinion and persuasive writing.
It includes examples of published/aired pieces, criteria for effective advocacy writing, and a walk-through of the strategy.
- What makes good opinion writing
- How to build rationale
- Moving people with your message
- Other ways to use the Content-Purpose-Audience Strategy®