The words we use are important, whether we're discussing the day's events in the break room or trying to persuade customers/users.

Last week, Seth Godin posted two helpful lists of words: One for early adopters and trend-setters, the other for those who like to go a little slower. Here are some examples:

  Early Adopters     Non-Disruptors  
  Pioneer   Secure
  Controversial   Accepted
  Dominate   Simple
  Brave   Certified
  Secret   Highest-Rated

How to Choose the Right Words

Learn how to use clearer language and more effective words to make your writing / content marketing more effective:


Cool photo by Steve A. Johnson